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How to Make Things Simple

Keep it Simple Online to Improve Results

People have a bad habit of making things too complicated. Especially smart people working in Web marketing! The real genius comes in making things simple. The good news is Website visitors respond to simplicity. Here are three guidleines to making things simple online. I could write a book on the subject, but will keep it simple today.

1. Cut everything down to three ideas that can be explained in three or four words. (Three Important Ideas)

2. Get inside the head of your target market to understand the issues that push their hot buttons and are most important. This supports the three ideas. (Visitor Hot Buttons)

3. Use these three ideas as key content sections that can lead to a wealth of information and content on your Website. (Deep Content Layers)

Thomas Young

Thomas Young is the CEO and Founder of Intuitive Websites. He is a consultant, award winning Vistage speaker and author of “Winning the Website War” and “Sales and Marketing Alignment.” Tom has helped thousands of companies succeed online and has over 25 years digital marketing experience.