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How to Get More Likes in Social Media

Podcast Number 74 — February 2012

This podcast covers generating conversions in blogs, social media or likes in Facebook and other social media sites.

How should we define a conversion in social media?

  • Any interaction between the visitor and your company is a conversion.
  • If they interact, it’s a conversion.
  • Most social media site visitors don’t interact, they just read what others are doing.
  • This is true of blogs as well.
  • Interactions are hard to measure because they may not be direct.

Why are these conversion important?

  • There are many examples where social media interaction is not important and can be a
  • distraction to driving results.
  • Web activity is building around interaction with social media.
  • If done correctly, these conversions drive business results including increased Web traffic
  • and sales for your company.

What should Web marketers being doing to drive conversions in social media?

  • Developing an overall Web strategy that builds interest.
  • What is your special content gift or message?
  • Implementing that strategy with great content.
  • Assigning the right person to social media updates.
  • Updating the right frequency of about once per week for social media and more often for
  • blog postings.

How are these conversions measured?

  • Likes and followers in Facebook.
  • Visits to LinkedIn pages and followers.
  • Google+ circles growth.
  • Twitter followers.
  • Blog visits and postings.
  • Website conversions.

What are the key action items for the listener?

  • See your social media strategy as an extension of your current business strategy.
  • Be ready to measure all direct and indirect results from blogs and social media.
  • Set goals for the various conversions discussed in this podcast.
  • Include blog and social media marketing in all Web marketing efforts.
  • Blog valuable content everyday.

Thomas Young

Thomas Young is the CEO and Founder of Intuitive Websites. He is a consultant, award winning Vistage speaker and author of “Winning the Website War” and “Sales and Marketing Alignment.” Tom has helped thousands of companies succeed online and has over 25 years digital marketing experience.