Share via

Google Search Updates

What are the objectives of Google search updates?

Google frequently adjusts their search algorithms, or the process used to index Websites and rank them in search results. Attempting to follow each of these changes and modify your Website code can be an exercise in frustration. It is better to ask the question, “what is the motivation for Google making these changes?”

There are two key reasons why Google makes these updates:

  1. Display relevant search results.
  2. Not display spam or irrelevant searches.

A focus on the fundamentals of Website SEO and content is best to meet Google’s needs. Put in place a plan and strategy for adding Website content on a regular basis to your site. Also, show Google you are not a spammer by setting up Google Webmaster Tools and monitoring results. Don’t try to match Google’s technology updates, rather keep in mind the reasoning behind those updates and adjust accordingly.

Thomas Young

Thomas Young is the CEO and Founder of Intuitive Websites. He is a consultant, award winning Vistage speaker and author of “Winning the Website War” and “Sales and Marketing Alignment.” Tom has helped thousands of companies succeed online and has over 25 years digital marketing experience.