It’s time to drop the hype and get to work! AI has made the transition from a novel technology making news headlines, to a powerful marketing tool that will supercharge your sales and help your company grow.
It’s time to move beyond the hype and focus on how AI can transform your sales and marketing efforts. This blog explores five actionable ways to implement AI meaningfully, helping you better understand your target market, craft tailored content, and supercharge engagement with your brand.
It’s key to understand the strategy behind AI in marketing with practical ideas to implement AI in a meaningful and impactful way. Let’s look at five practical and effective ways you can use AI in marketing to grow sales.
Let’s dive in.
Know Your Customers with AI-Powered Marketing Personas
The best marketers live inside the head of their customers and AI is a fantastic tool to help make that happen. Understanding your customers at a deep level is no longer optional. AI can help you master this and understand your customers, their needs, desires and the pain they are looking to avoid.
Use ChatGPT to write your targeted marketing personas. These are people that fit the description of your very best customers. The simple process of using AI to identify and review these key personas will move your team towards finding them and discovering ways to engage your target market. AI helps you live inside the head of your prospective customers and better understand them.
Speak to the needs of your customers and really know who they are using the storytelling skills of ChatGPT to build your personas. Start using AI to develop, describe and better understand your marketing personas. This strategy helps you best understand how to use AI to write and develop the content your personas want to read so they are motivated to buy from you.
How to Get Started:
Use prompts like: “Describe the challenges and desires of [specific demographic] customers.” “Write a person for [insert your products and service here].” Align these personas with keyword strategies to optimize for search intent, focusing on terms like “purchase intent” and “research intent” to meet users at different stages of the buyer’s journey.
Pro Tip: Once your personas are defined, ask AI to recommend content ideas tailored to their preferences.
Use AI for Content Marketing that Gets You Found
Your targeted personas will search for content that helps them research buying options and satisfies their needs. Companies that get their attention with quality content are in a stronger position to get the sale.
AI tools like ChatGPT and Google’s Gemini will write outlines and first draft content pieces that are most relevant to your key personas. AI moves people through your sales funnel by providing them the content they want to read. This helps your brand get found in Google and other searches, including AI search which will grow greatly in the coming months.
Use AI to help prepare great content that moves your personas through their buyer’s journey. AI can provide content ideas, outlines, headers and taglines and help you brainstorm ideas. Don’t use large amounts of AI generated content in your blogs and website content. This will not sit well with Google. Humans must rewrite and edit AI generated content.
AI will supercharge SEO efforts by connecting your company ChatGPT modules directly to tools like SEMRush through an API. This allows you to not only determine your digital marketplace through keyword research, but also get you found.
Tactics to Try: Generate blog post outlines using prompts like: Create an outline for a blog targeting [keyword] with tips for [specific audience]. Use tools like SEMrush or Google Analytics 4 to identify trending keywords and refine your strategy based on search intent.
Pro Tips: Adhere to Google’s E.E.A.T. (Experience, Expertise, Authority, and Trust) principles. Review AI-generated drafts for accuracy and voice, ensuring your content demonstrates expertise and builds trust with readers. Read our recent blog post for content ideas and topics that get you found and meet E.E.A.T. guidelines.
Use AI to Build Website Engagement and Increase Leads
Websites are in the early stages of a massive shift. AI powered websites are changing how people use websites. Websites are becoming interactive resources that greatly improve the user experience by allowing people to not only read content or watch videos, but also interact with content with smart chatbots and AI clones. AI is going to power websites to be interactive content resources focused on the needs of individual website users.
Why come to a website and only read content when you can come to a website and have a conversation?
Think of your website as a sales and marketing team member working around the clock. When people come to your website they should be able to text, speak with, and watch videos that interact with their specific needs. You can do this with smart AI powered chatbots, AI clones of your key thought leaders and salespeople, and AI powered videos using tools like HeyGen.
AI is also great for writing website taglines and content headers, smart navigation menus, homepage content wireframes and more. All these things build engagement and keep people reading and watching your content. Engaged website visitors are more likely to become customers.
Nothing engages users more than benefit-focused content that meets their needs. You can use AI to fully understand the key benefits people want from your company. You can also use it to understand the key risks or concerns people have in making a buying decision.
People buy because of the benefits they get from your company and want to know about those benefits through your content. They also want their risks handled appropriately and their concerns heard and acted upon.
AI-powered websites are transforming user experiences, shifting from static content to interactive, personalized journeys. Chatbots powered by tools like HubSpot can respond instantly to user queries, improving engagement and increasing conversions.
Pro Tips: Develop website chatbots to answer questions, recommend products, and guide users through their buying journey. Enhance interactivity with AI-powered video tools like HeyGen or AI clones of your sales team and key thought-leaders.
AI to Support Sales and Marketing Teams to Close More Sales!
Custom ChatGPT installations can be developed as central information points for your sales and marketing teams. All relevant information, from any source, can be uploaded to ChatGPT creating a powerful sales and marketing “brain” for your organization. This includes sales calls with prospects, marketing plans, competitive analysis and much more.
These tools provide incredible insights to greatly improve the team’s performance. An example of this is best seen in how sales and marketing meetings are supercharged with AI. When you use tools like Fathom your meeting transcription can be uploaded to ChatGPT and the entire meeting is now summarized and documented for action. This transitions meeting from what is often a waste of time to making a real impact on your sales and marketing efforts.
With ChatGPT sales and marketing meetings are no longer a waste of time! Meeting action items and commitments are captured, recorded and communicated to the team.
AI tools like Fathom and custom ChatGPT setups can centralize all your sales and marketing data, making it accessible and actionable for your team.
Companies using AI-powered collaboration tools report significant time savings and improved follow-through on action items. Turn meetings into productivity powerhouses with summarized insights and clear next steps.
Pro Tips: Summarize meeting notes: Upload transcriptions to AI tools and prompt them to extract key insights. Streamline internal communication: Use AI to generate quick action items or prepare sales scripts based on customer objections.
AI for Data Analysis and ROI
Marketing results must be measured and these key metrics will determine success or failure. AI can be used to analyze and prepare reports on your digital marketing metrics. Tools like ChatGPT can be connected to Google Analytics, SEMRush, and similar tools to spot trends in data and report on what is working and what needs work. As of this writing there are still a few details to work out, but over time integrations will be built between digital marketing reporting platforms and AI tools like ChatGPT.
HubSpot has fully implemented AI in their suite of apps and the results are amazing. They are using AI for reporting, chatbots, content development and much more.
Leverage AI to find out what works to drive conversions on your website. It’s great to know about traffic sources and SEO, but AI tools can really shine when used to better understand what motivates your targeted person to make contact with your company. This is the key ROI metric that can make or break your digital marketing efforts.
Marketing success is all about measuring what matters. AI tools can analyze vast amounts of data to uncover trends and provide actionable insights into your digital marketing efforts.
Pro Tips: Connect AI to tools like Google Analytics 4, HubSpot, SemRush and others to track website performance and campaign results. Use AI for predictive analytics to forecast customer behavior and optimize your sales funnel.
Conclusion: Supercharge Your Sales and Marketing with AI
Doing these five things will give you the confidence to use AI properly. You will also see results with increased website traffic and higher levels of engagement from your target market.
Ready to take the next step?
First, make sure any AI tools you use are behind a login and use the paid version of ChatGPT for the best security. Use the team version of ChatGPT for your business, work teams or groups.
Second, identify your best customers and build personas in ChatGPT that match up your target market with your products and services.
Third, start using smart AI-powered chat bots on your website to build engagement.
Your AI Action Plan
- Build customer personas using AI to align your marketing efforts with your target audience.
- Use AI tools like ChatGPT (the paid version) for content generation and keyword research to boost your SEO strategy.
- Implement AI-powered chatbots on your website to engage visitors and drive conversions.
- Centralize sales and marketing data with custom AI setups to improve collaboration.
- Leverage AI analytics to track ROI and refine your strategies for maximum impact.
- Get a copy of my new book “Digital Marketing in the Age of AI.”
Take the Next Step with Intuitive Websites
Schedule a consultation with our AI specialists to integrate cutting-edge AI tools into your marketing strategy. Let’s work together to supercharge your results!
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