As a business owner, you only have so much time to invest in strategic marketing so it’s important to choose the right items for your to-do list that will give you a significant return on your investment of time and energy. While blogging may seem like an unnecessary addition to your website, that is usually because business owners don’t understand the importance that regular, quality content addition can have on traffic generation and successful conversions to their site. Adding a valuable, timely blog to your website can help you in the following areas:
- A blog for your site can help generate credible inbound marketing links, valuable for SEO but also offering the potential for features on other industry sites as your content grows and is seen by more eyes.
- Creating articles in a voice that expresses your company’s views and personality is one of the best ways to share who you truly are and to let people connect to your vision and brand. Blogs can build a foundation of trust and start interesting conversations!
- Your social media efforts are boosted and enhanced by your blog, giving you quality content that leads back to your site as opposed to simply sharing website content or content written by someone else. Words that are not your own will never have the same impact as ones you craft yourself on topics that truly matter to you and your business.
- Finally, organic search visibility and website traffic are increased with blogs as Google loves highly searched and relevant content. By regularly adding to your blog you are creating another potential landing page for your website each time, allowing more and more potential clients to find you as additional pages from your domain become indexed in search engines.
There a few key practices that make all the difference with your blog. First, set a consistent time and strategy for posting, make sure you stick to it! Choose a few key categories and go in depth. Do your research, include target keywords, and establish your expertise. Lastly, make sure your blog is included in your content audits to assess how well your posts are doing.
Now you may be thinking, “But what if I’m not a writer?” Don’t worry! If you cannot update your blog regularly or you are unsure of your own writing skills, there are copy editors or marketing companies like Intuitive Websites that can help draft, edit and post valuable content for you each month. We have professionals ready to write on a variety of topics on a regular basis. We interview subject matter experts at your company to learn your business and how to write for your targeted customers. We also provide strategic direction on topic selection and how to write content that will lead to sales conversions. The most important thing is to create and implement a plan that will best support your blog and digital marketing strategy on your path to success. Contact us to find out more about how we can help assist you with quality content generation.