DIGITAL
MARKETING
RESOURCES

A Review of TrustySeals.com

By: Thomas Young

Podcast Number 81 — August 2012

Glenn and Tom review the Website TrustySeals.com. Sometimes the best way to learn about Web marketing is with a real live example.

The Website www.TrustySeals.com provides real safe technology. What does that mean?

  • Nice looking design and simple, but the message is not totally clear.
  • How do they make things safe? What do they make safe?
  • Maybe the user will know, maybe the user won’t.
  • The best approach is to have 10-out-of-10 of site visitors understand the site.
  • The “see how it works” should be in the main navigation.
  • The benefits may be confusing to some users.
  • Is it possible to see examples on the home page?
  • Can the seals be placed on the home page?
  • Beware of content below the fold.

 

What are the key action items for the Web marketers at TrustySeals.com?

  • The site owners need to clearly communicate to site visitors.
  • A new tagline is recommended.
  • A connection needs to be made with the Web visitor and the site needs to build trust, just like the trust building it is selling.
  • Benefits should be clear and on the home page in bullet form with an explanation of how and why the process works.
  • Add call to actions on all Web pages.
  • Add Contact Us to the main navigation menu.
  • The audio was late coming in the video.
  • Go talk to customers and tell their conversion success stories.
Author profile
Thomas Young

Thomas Young is the CEO and Founder of Intuitive Websites. He is a consultant, award winning Vistage speaker and author of Winning the Website War available on Amazon. Tom has helped thousands of companies succeed online and has over 20 years digital marketing experience.

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