In this podcast, we look at the strengths and weaknesses of two Websites, npr.org and gazette.com (the local Colorado Springs newspaper) in terms of organization, use of graphics, navigation and paths to conversion.
Key points from our analysis
- Graphic ads are invisible to users. Don’t put important content on or near a graphic.
- Sites with many links must have an extremely clear organization and navigation.
- Be sure that all paths lead users in a desired direction. If you can’t “feel the funnel” when browsing the site, something is wrong.
Links to sites reviewed