Website leads that aren’t closed
How do you know when your Website is producing but your sales team is not?
Your target market will research online before making contact with your sales team. Oftentimes a Website’s traffic is growing, but it lacks conversion and sales. When this happens, it is important to go back to the sales team and determine why sales are not closing. Is it the marketplace? Competitors? Price? What are the objections to the product?
The objections coming from the marketplace must be dealt with by the sales team and in your Website’s content. This helps better qualify Web leads and increase conversion rates.
Getting this feedback is very important because companies can now lose market share and not understand why. In order to address this, the sales team must communicate with the Web marketing team to close this knowledge gap, get more leads, and close more sales.