The strategies and action items in “Winning the Website War” will help you grow sales for your company. You can now reserve a copy of the book from the sign-up box on our home page. Following is an excerpt from the text.
It takes a project manager with a unique personality to bring a variety of skill sets together needed to implement a website marketing project. Marketing, technology, design and other dissimilar skill sets must come together effectively to get results from strategic digital marketing. Project management is the glue that holds this all together.
Many project management challenges happen when one area dominates the others. It is very common for technology staff, or designers, to set strategic direction for your strategic digital marketing efforts. This may not be the best approach. Strategic direction should come from the company’s leadership and marketing directors.