Another round of user testing this week on a client Website brings home the importance of clear and direct communication on your Website.
– Make taglines direct and to the point, so 10 out of 10 users understand the message.
– Use bullet items as much as possible, especially on your home page and key landing pages.
– Use headers over small blocks of text. The headers drive the user to reading the text and are good for search results.
– All content leads to conversion points on the Website.
Content drives conversions and users scan content. Make your content count!