Another round of user testing this week on a client Website brings home the importance of clear and direct communication on your Website.

- Make taglines direct and to the point, so 10 out of 10 users understand the message.

- Use bullet items as much as possible, especially on your home page and key landing pages.

- Use headers over small blocks of text.  The headers drive the user to reading the text and are good for search results.

- All content leads to conversion points on the Website.

Content drives conversions and users scan content.  Make your content count!

Thomas Young