The strategies and action items in “Winning the Website War” will help you grow sales for your company. You can now reserve a copy of the book from the sign-up box on our home page. Following is an excerpt from the text.
Web marketing project management takes discipline and focus: Discipline to track the overall goals of the project and focus to keep in mind the needs of your target market and users of the website. There are many options and various methods for being successful online, but the key is to stay true to your goals of increased sales and better marketing results. A guidepost to help in this area is to focus on decisions that will attract your target market to your web marketing channels and meet user needs. Project managers should keep true to the marketing goals and needs of users. This is easier said than done and the results are well worth the effort.