In this podcast, Glenn and Tom review the importance of customer loyalty. The customer’s first impression is often the tagline on the home page of your company website. This tagline becomes the starting point for customer loyalty.
Tom and Glenn discuss the following topics:
- What is customer loyalty?
- Why is it more important than ever?
- How does a tagline impact customer loyalty?
- Three tips for writing an effect tagline
- Taglines are both art and science.
- The difference between a tagline and a slogan.
The key action items from this podcast:
- Figure out the value you really bring to customers.
- Develop a loyalty plan.
- Prepare a content strategy to retain loyal customers
- Build an army to spread word of mouth.
- Write a new tagline and slogan.