A New Book by Karl Becker and Thomas Young
Break Down Silos, Get Unstuck and Succeed as a Team!
It’s time for a sales and marketing transformation.
Prepare to see better sales and marketing results from a unified team.
The main objective of Sales and Marketing Alignment is to show business professionals, particularly those in leadership, how to think differently about the tasks and roles of sales and marketing teams in the age of digital marketing and selling.
This new way of thinking can be used to integrate your sales and marketing functions, leading to more impressive results.
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Thomas Young is founder and CEO of Intuitive Websites. He is the author of Intuitive Selling and Winning the Website War: 4 Steps to Marketing Success and has thirty years of experience in marketing and sales, including strategic digital marketing and website marketing. Tom has worked with corporate clients around the country, and his client list is a testament to his ability to work with and get results for organizations.
Tom is an award-winning Vistage speaker who has presented to CEO groups since 2001 and is a recipient of the Vistage Speaker Top Performer Award. He has a BA in communications from the University of Northern Colorado and an MBA from the University of Colorado, Colorado Springs. He enjoys tennis and sports and is an avid musician. Follow Tom on Linkedin and Twitter.
Karl Becker has founded and run numerous companies over the last twenty-five years and now works as a consultant who helps sales organizations reach their revenue goals through a focus on foundations, sales process, teamwork and intentionality. He is the founder of Improving Sales Performance, a consultancy focused on fractional sales and marketing leadership, consulting, coaching, workshops and peer groups. He loves hands-on problem solving and values the human connections he makes while coaching leadership teams, being part of company transformations and inspiring those he works with to find the best in themselves. He lives in Colorado with his wife and two sons. He is the author of Set up to Win: Three Frameworks to a High-Performing Sales Organization. He has a BA in economics from Colorado College and an MBA for the University of Colorado, Boulder. You can learn more about him and his work at improvingsalesperformance.com.