Dynamic Group Inc.

The Challenge

For nearly 50 years, Dynamic Group has helped bring complex medical innovations to life. Behind every mold, component, and assembly is a team driven by a simple belief: the work they do today has the potential to improve someone’s life tomorrow.

That belief is reflected in Dynamic Group’s mission: Make Better.

Better products. Better processes. Better careers. Better outcomes.

It is a philosophy that shapes how the company develops talent, serves customers, and continuously improves the way critical medical products are brought to market.

Unlike manufacturers focused solely on producing parts, Dynamic Group partners with customers to solve complex engineering and manufacturing challenges, helping transform ideas into medical devices, therapies, and technologies that support better patient outcomes.

As Dynamic Group prepared for its next phase of growth, leadership recognized an opportunity to better communicate that story. While the company had built a strong reputation through decades of exceptional work, its digital presence and marketing strategy no longer reflected the depth of its capabilities, culture, or impact.

The company had evolved, but the brand had not.

As CEO Joe McGillivray put it at the start of the engagement:

This company is 47 years old and no one’s ever heard of it.

Before partnering with Intuitive Websites, Dynamic Group averaged fewer than one digital lead per month, with most new opportunities coming from referrals and trade shows. The website lacked lead generation assets, had limited visibility for key search terms such as medical injection molding Minnesota, and offered little insight into where digital inquiries originated.

DGI needed more than a website refresh. They needed a clearer identity, stronger market positioning, and a scalable marketing strategy that could support growth beyond referrals.

The Approach

What began as a website and marketing initiative quickly evolved into something larger.

Through strategy sessions, buyer persona development, content planning, and positioning work, Dynamic Group gained a clearer vision for how the company would grow over the next decade and the marketing infrastructure required to support that growth.

From there, Intuitive Websites developed:

• Refined positioning and messaging
• Buyer personas and customer journey mapping
• Competitive analysis
• A strategic content roadmap
• Website architecture and user experience recommendations
• SEO and lead generation strategies
• HubSpot marketing automation
• Thought leadership and content development across the website and social media channels

Just as importantly, Intuitive Websites helped Dynamic Group begin telling a story that matched the quality of the work happening inside the organization every day.

“The work we do often happens behind the scenes, but the impact doesn’t. Every project is an opportunity to help create something that makes the world a little better.”
— Joe McGillivray, CEO, Dynamic Group

The Impact

The project quickly became more than a marketing initiative. It aligned leadership around a shared vision for the next phase of growth and established measurable goals to support that vision.

Today, Dynamic Group has:

• A stronger and more differentiated brand position rooted in a clear promise: Make Better
• Four clearly defined buyer personas and mapped customer journeys that guide content, campaigns, and sales follow-up
• A strategic content and thought leadership framework built around six core pillars
• A modernized website strategy organized around three primary user paths: customers who need molds, customers who need molded parts, and customers who need both
• Lead generation infrastructure across SEO, paid search, email marketing, and CRM, including a multi-campaign Google Ads program and segmented HubSpot workflows
• Clear digital growth targets: two marketing-qualified leads per week, $2 million in new molding business booked, and $600,000 in shipped revenue from digital-sourced opportunities

Most importantly, the company now has a marketing engine with defined inputs, measurable outputs, and a clear roadmap for growth, built to support 6–8% sustainable year-over-year growth.

Why It Matters

For decades, Dynamic Group’s reputation fueled its success. Today, they have a marketing foundation capable of carrying that reputation into the next 50 years.

By aligning brand strategy, digital marketing, content development, and sales enablement around a common vision, Dynamic Group has transformed marketing from a largely referral-driven function into a strategic growth engine.