Web Trends

Internet Marketing, Podcasts, Web Usability

Glenn and Tom discuss Web trends and how these can affect your business and drive your Web marketing approach.

  • More than ever people are shopping on the Web.
  • More potential business partners/clients are using the Web as a first evaluation of your company. Businesses can no longer afford to have sub-par look and feel.
  • Most individual Web users make credibility/trust judgments based on the look and feel of your Website.
  • 55-60% of shopping cart visitors abandon the cart. On average over 50% of Web users “bounce” – leave a site without looking at another page. Web marketers need to take steps to make their sites “sticky”.
  • Web marketers must analyze their statistics and do user testing to see where users are having difficulty and correct these obstacles.

Thomas Young

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