Are you watching your Website stats or is your Website invisible?
Websites are notorious for being ignored. This happens because users interact with Websites on an individual level and in privacy. It is easy to let the site slip out of awareness and get ignored. No other marketing medium in history gets ignored like the company Website. The consequences may be a loss of market share and poor branding. Give attention to your Website to avoid those two problems.
Start by watching your Web stats in Google Analytics and assigning someone to be responsible Internet marketing. If you put time into this process, sales and marketing results will come.