DIGITAL
MARKETING
RESOURCES

Website Reviews: npr.org and gazette.com

By: Thomas Young

In this podcast, we look at the strengths and weaknesses of two Websites, npr.org and gazette.com (the local Colorado Springs newspaper) in terms of organization, use of graphics, navigation and paths to conversion.

Key points from our analysis

  1. Graphic ads are invisible to users. Don’t put important content on or near a graphic.
  2. Sites with many links must have an extremely clear organization and navigation.
  3. Be sure that all paths lead users in a desired direction. If you can’t “feel the funnel” when browsing the site, something is wrong.

Links to sites reviewed

http://www.gazette.com

http://www.npr.org

Thomas Young

Author profile

Thomas Young is the CEO and Founder of Intuitive Websites. He is a consultant, award winning Vistage speaker and author of Winning the Website War available on Amazon. Tom has helped thousands of companies succeed online and has over 20 years digital marketing experience.

Menu