DIGITAL
MARKETING
RESOURCES

Website Goals

By: Thomas Young

Website Goals are VERY Important

The data and stats behind Web marketing allows for the development of very specific goals. Have you set specific goals for your Web marketing efforts? These goals go beyond conversions and sales and have many direct and indirect benefits. Set goals and track the results in a monthly Web marketing meeting. Here are a few examples:

  • Total Website Visits
  • Percentage of First Time Visits
  • Repeat Visits
  • Bounce Rate
  • Search Engine Positioning
  • Non-Brand Search Terms
  • Pages Viewed
  • Sales Leads and Online Conversions

More importantly, the key is to start thinking about the goals that best define your strategy and start measuring today!

Thomas Young

Author profile
Thomas Young

Thomas Young is the CEO and Founder of Intuitive Websites. He is a consultant, award winning Vistage speaker and author of Winning the Website War available on Amazon. Tom has helped thousands of companies succeed online and has over 20 years digital marketing experience.

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