Website Conversions and Stay-in-Touch

Email Marketing, Podcasts, Web Strategy

Glenn and Tom discuss Website conversions and stay-in-touch programs. These two areas are key to Web marketing success for both lead generation Websites and eCommerce sites looking to maximize sales and customer engagement.

Web Conversions are a starting point.

  • Many consider conversions to be the end point.
  • Website conversion start a customer relationship.
  • There are many ways conversion can happen on a Website.
  • The boundary is very blurry on how people convert.
  • Web users do not care if you know how they contacted your company.

Conversions are only as good as your stay-in-touch program.

  • What is a stay-in-touch program? It goes by many different names.
  • Very simple: remaining in contact with your target market.Use both pull versus push strategies.
  • Develop a strategy for keeping in touch and allow for multiple channels.

Stay-in-Touch Program Ideas

  • Email
  • Social media
  • Blogs and RSS feeds
  • Podcasts
  • Direct mail
  • Phone calls and CRM systems
  • Call to action and incentives
  • Face-to-face meetings
  • Others?

The key action items from this podcast:

  • Write a strategic stay-on-touch program
  • Include a budget (time or money) and ROI analysis
  • Select your channels that work for the target market
  • Develop content and call to action themes
  • Post all stay-in-touch content to your Website
  • Talk to your target market for feedback

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