One of the best ways to establish yourself as an authority in your field and to draw in potential clients is to share valuable resources both on your website and on your various digital marketing channels. We have previously covered the five elements of a fantastic website, one being an incredible resources section, and today we are sharing what you need in your resource pages to be effective and competitive online.
How to Set Up an Incredible Resources Section:
Begin by creating valuable content. Without something valuable to share, the specifics of your resource section won’t matter. Your content is the backbone of your brand and should clearly communicate your services, who you are, and how you can improve the life of your prospective client.
Once you are consistently creating valuable content, your resource pages can include the following sections:
Blog – Your users are looking for expertise that answers their questions. As attention spans get shorter and more blogs are readily available on the Internet, yours needs to stand out and provide quality links and information. At the very least, you need to be providing fresh content at least once a month that not only provides additional landing pages to your website, but that you can share on your digital marketing channels in order to generate leads.
Podcasts – The more ways you can repurpose your content and share your expertise with a wider audience, the better your website SEO/SERP rankings will be. Podcasts are gaining popularity because they combine information with entertainment and allow people to find like-minded communities or shared interests. They are also valuable because while people may not read lengthy articles or get tired of watching long videos, they can take a podcast with them anywhere, even on their morning commute.
Webinars – Webinars are your opportunity to solve a problem, share your knowledge for free with an interested community, and market your services to attendees face-to-face without feeling “sales-ey” or sleazy. You can educate your audience while still offering incentives and creating a system of follow-ups that build your digital marketing funnel.
Videos – Not a writer? No problem. Videos and vlogs are rising in popularity as most people find more information through images and video online every day. Whether you are explaining your services, providing “how-to’s” or tutorials, recording testimonials, or sharing your thoughts and expertise – video is an easy, affordable, and effective way to connect with your ideal audience.
Additional Resource Page Options:
Company News – Keep users up-to-date and engaged with your brand by sharing the latest photos, events, and information about your company. This is a great place to share any news links or features.
Workbooks/Ebooks – Have you created a valuable Ebook or workbook that your users can benefit from? Offer this as a free download in exchange for an email or newsletter sign-up, giving you a way to follow up with your prospective clients later
A creative, well designed resources section with quality content will set you apart from competitors and help generate leads and sales for your company. Do you want to know more? Creating websites, content, and valuable resources for our clients is what our team does every day. We are the experts in digital marketing and we want you to be successful. Contact our team to find out how we can help.