Website Marketing Plans
The right strategy drives website success.
There is no better place to find website success then in our highly strategic Website Marketing Plan. The plan has helped hundreds of clients develop a website that increases sales and leads through strategic digital marketing.
The plan is action-orientated and comprehensive. It provides a blueprint for the development of a new website from scratch or an overhaul of an existing site. Here is a brief plan outline.
Strategic Website Marketing Plan Outline
- Key Objectives and Goals of the Website
- Summary of Key Findings and Action Items
- Target Market Analysis
- Competitive Analysis and Market Research
- Website Performance History
- Domain Name Evaluation
- Branding and Messaging
- Content Strategies
- Recommended Taglines, Content Headers, Images and Graphics
- Use of Blogs, Podcasts and Video
- Website Design and Technical Guidelines
- CMS Recommendations
- Functionality and Usability
- Comprehensive Site Map and Navigation Recommendations
- Data Monitoring and Stats
- Conversion Strategies and Recommendations
- Traffic Generation Recommendations
- Search Engine Optimization
- Pay-Per-Click on AdWords and MSN
- Linking Strategies
- Social Media
- Email Marketing
- Content Distribution
- Offline Marketing
- And more…
The plan is very comprehensive and greatly improves the website’s chances for success by determining the correct strategy prior to making website changes or driving traffic. Most websites are designed, launched and start to drive traffic before they have a proper strategy.
Click here to see a sample plan.
Pricing: starting at $2,500