Effective Digital Marketing Starts with Strategy
Optimize sales performance and experience smart growth with an IW Strategic Digital Marketing Plan. This is your roadmap to online marketing success.
Achieve your revenue growth goals by partnering with us to make the right digital marketing decisions and commit to a proven course of action.
Digital Strategy: the Translation of Value
- Build a strategic digital marketing plan.
- Determine key benefits and pillars of thought leadership.
- Identify digital marketing goals and more.
Strategic Communication: Content that Works
- Write content that communicates value
- The right content to convert leads and get your website found.
- Content to keep your company top of mind.
Inbound Marketing: Attract People to Your Brand
- SEO, content marketing, email marketing, digital ads, social media, influencers and more.
- Select the digital tactics to reach your sales goals.
- Automate emails, score leads and convert them into sales with HubSpot.
Lead Conversions and ROI: Set Smart Goals
- Digital marketing reports that make sense and make a difference.
- Determine the tactics that work best based on specific and measurable ROI goals.
Get Clear Direction and Focus with Digital Plan
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Identify Clear Growth Goals
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Competitive Analysis and Positioning
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Key Benefits and Offerings
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Pillars of Thought Leadership
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Strategic Messaging
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Website Layout and Content Flow
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Call-to-Actions (CTAs)
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Featured Services and Products
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Strategic Website Design
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Recommended Website Navigation
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Inbound Marketing Tactics
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Marketing Automation Plan
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Content Calendar and Campaigns
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SEO and Keyword Strategy
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Email Marketing Strategy and More
Achieve Your Revenue Goals and Greater ROI
A digital strategy and plan works when built upon a clear understanding of your future customer’s problems, wants and needs. You’ll find no “one-size-fits-all strategies” here. Results matter, and we deliver.
01
Get Found and Heard
You need the right digital marketing strategy to reach your audience. Our custom approach works to exceed your sales and marketing goals.
02
Make a Connection
Your digital presence is the foundation of your marketing efforts and sales growth. People reach out when they see what’s in it for them.
03
Get Marketing Results
We fill in the gaps on your team with expert knowledge and skills to create innovative digital solutions that generate leads and a solid ROI.
A Strategic Digital Plan Answers Pressing Questions
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How to generate more qualified leads and more sales?
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Where should we spend our money?
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How can we get the most out of our website and SEO?
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How can we retain and add customers?
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How do we use email marketing effectively?
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What is the best use of social media content?
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How much will digital marketing cost, and what’s the ROI?
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Where are we missing opportunities?
Get Digital Conversion Strategies That Work
Establish a measurable conversion strategy.
Develop workflows and digital sales funnels.
Review Google Analytics & HubSpot data.
Define goals and track progress with digital stats and reporting.
Get marketing and sales alignment by integrating digital leads into the sales process.
Get regular digital marketing meetings to review action items and marketing reports.
10 Steps to Digital Marketing Success
- Write a strategic Digital Marketing Plan.
- Perform a competitive analysis and industry analysis.
- Iterate the plan based on customer feedback.
- Research search engine keywords.
- Write story and brand-focused taglines and content.
- Develop a content marketing strategy and schedule.
- Launch an email newsletter program and build email lists.
- Use Google Analytics to track conversions and measure ROI.
- Schedule digital marketing meetings to review stats.
- Make frequent pivots and grow the business in changing times.
Key Digital Metrics from Google Analytics
- Traffic Sources and SEO Page Rankings
- Site Visitors – New and Repeat
- Page Visits, Durations and Bounce Rates
- Social Media Engagement
- Clickthrough Rates and Conversions
- Funnel Conversions and Milestones
- Deal Sizes and Number of Deals Closed
A Winning HubSpot Strategy
The IW Digital Marketing Plan will include HubSpot marketing automation strategies and tactics. We position your business for success on every step of the buyer’s journey.
As a HubSpot Solutions Platinum Partner, we’re empowered to waive your onboarding fees (up to $6,000 savings).
Start with a HubSpot Demo
- Contact us for a free personalized HubSpot demo.
- See for yourself the value of HubSpot.
Waive HubSpot’s Upfront Fees
- IW will set-up, launch and manage your HubSpot account.
- Personalized attention from an IW team member, without waiting on hold at HubSpot.
Score Contacts and Automate Workflows
- Combine your CRM and marketing automation to supercharge marketing and sales results.
- Schedule email campaigns targeting user behavior and move people through your sales funnel.
Digital Marketing Plans Determine Digital Tactics
IW is a full-service digital marketing agency. The strategic plans we write lay the roadmap for the digital tactics to grow sales or recruit high level team members.
You get strategic digital marketing, digital content, website design and WordPress development, inbound marketing, HubSpot automation, SEO and digital ads—the works.
Rise Above The Digital Noise
Let’s start with an initial meeting or phone call to evaluate your needs and determine if there is a good fit. We are happy to sign a non-disclosure and review your current marketing efforts for free. Following our initial discussion, we can prepare a customized proposal for your team.
