* Website Visitors (#) Total visitors to your Website for a given time frame. This can be found with your Website statistics program. Can include repeat visits because users don't always buy on their first visit to a Website. |
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* Website Leads (#) Total number of leads that come in through your Website (form, phone, email, walk-ins) for a given time frame. |
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Visitors-to-Leads Conversion Rate: |
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Leads-to-Sales Conversion Rate (%) The percentage of leads from your Website that convert into sales. This is a measurement of how successful your sales team is at closing sales. |
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Avg. Order Amount ($) Average order amount for individual orders placed within your company. May include the lifetime value of customer after the initial order. |
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* Web Marketing Spend ($) Total amount spent on Web marketing for a given time frame. |
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