IW ROI Calculator

Use our quick and easy Website ROI Calculator to see how your website stacks up. Want to improve your website’s ROI? Contact Us today to learn how.

Lead Generation Website

* NOTE: Values entered should be calculated for the same time frame, usually per month or per year.

* Website Visitors (#)
Total visitors to your Website for a given time frame. This can be found with your Website statistics program. Can include repeat visits because users don't always buy on their first visit to a Website.
* Website Leads (#)
Total number of leads that come in through your Website (form, phone, email, walk-ins) for a given time frame.
Visitors-to-Leads Conversion Rate:
Leads-to-Sales Conversion Rate (%)
The percentage of leads from your Website that convert into sales. This is a measurement of how successful your sales team is at closing sales.
Avg. Order Amount ($)
Average order amount for individual orders placed within your company. May include the lifetime value of customer after the initial order.
* Web Marketing Spend ($)
Total amount spent on Web marketing for a given time frame.
Your Website's ROI:  
What does this mean? For every $1 you spend on your Website you get back:
How can you improve your ROI?
Contact us to learn how to increase your:
  1. Website Visitors
  2. Visitors-to-Leads Conversion Rate

Sales or eCommerce Website

* NOTE: Values entered should be calculated for the same time frame,
usually per month or per year.

* Website Visitors (#)
Total visitors to your Website for a given time frame. This can be found with your Website statistics program. Can include repeat visits because users don't always buy on their first visit to a Website.
* Website Orders (#)
Total number of sales orders that have come in through your Website for a given time frame.
Visitors-to-Sales Conversion Rate:
Avg. Order Amount ($)
Average order amount for individual orders placed within your company. May include the lifetime value of customer after the initial order.
* Web Marketing Spend ($)
Total amount spent on Web marketing for a given time frame.
Your Website's ROI:  
What does this mean? For every $1 you spend on your Website you get back:
How can you improve your ROI?
Contact us to learn how to increase your:
  1. Website Visitors
  2. Visitors-to-Sales Conversion Rate