Project Management Prevents Strategic Digital Marketing Disasters

Design and Technology, Web Strategy

project_managementThe strategies and action items in Thomas Young’s upcoming book “Winning the Website War” will help you grow sales for your company. You can now reserve a copy of the book from the sign-up box on our home page.  Following is an excerpt from the text. 

Web marketing is one area of business and marketing where the best made plans can go haywire and poor project management can lead to major problems. Many of these problems come from the nature of the work and the complexities of online marketing. As you will read in the coming chapters, problems also come from conflicts in the varied skills needed to market online. Project management can become a major obstacle to online marketing results if it is not done well and is a key ingredient in winning the website war.

The most common results of poor project management are a delayed website launch, sub-par web stats or poor results as measured in low website conversion rates. Poorly executed project management has resulted in the failure of many website development and marketing projects and the reason why many websites are hard to use or don’t make sense. This book provides an outline for very simple methods for website project management and the development of priorities based on the Four Step Process.

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