DIGITAL
MARKETING
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Netflix as a Strategic Digital Marketing Model

By: Thomas Young

In this Internet marketing podcast, we discuss Netflix as a model for effective Internet Marketing.

On this site, you see the principles of strategic digital marketing in action:

  • Make it instantly clear — with messaging, headlines, navigation and graphics — exactly what the site is for.
  • Move users to a clear conversion — on this site the conversion sweeps the user from left to right.
  • Make every button count — this site has no wasted space
  • Place non-essential, non-converting navigation separate from the main, converting nav

This and other examples are outlined in this podcast.

Thomas Young

Author profile
Thomas Young

Thomas Young is the CEO and Founder of Intuitive Websites. He is a consultant, award winning Vistage speaker and author of Winning the Website War available on Amazon. Tom has helped thousands of companies succeed online and has over 20 years digital marketing experience.

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