Netflix as a Strategic Digital Marketing Model

Internet Marketing, Podcasts, Website Reviews

In this Internet marketing podcast, we discuss Netflix as a model for effective Internet Marketing.

On this site, you see the principles of strategic digital marketing in action:

  • Make it instantly clear — with messaging, headlines, navigation and graphics — exactly what the site is for.
  • Move users to a clear conversion — on this site the conversion sweeps the user from left to right.
  • Make every button count — this site has no wasted space
  • Place non-essential, non-converting navigation separate from the main, converting nav

This and other examples are outlined in this podcast.

Thomas Young

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