In this Internet marketing podcast, we discuss Netflix as a model for effective Internet Marketing.
On this site, you see the principles of strategic digital marketing in action:
- Make it instantly clear — with messaging, headlines, navigation and graphics — exactly what the site is for.
- Move users to a clear conversion — on this site the conversion sweeps the user from left to right.
- Make every button count — this site has no wasted space
- Place non-essential, non-converting navigation separate from the main, converting nav
This and other examples are outlined in this podcast.