Good Web Marketing Makes it Easy to Find You
The Internet and Google have put so much control in the hands of the Web searcher. Information is easy to find online and Web marketing winners get found. Prospecting is much more difficult and less profitable compared to being found online, developing a connection via your Web-based content, and driving an online conversion. Your Website must be a magnet that attracts a qualified visitor looking to find your services or products.
The better the fit between your content and the Website visitor’s needs, the better chance they become a customer. This new rule of marketing starts with the right strategy for your navigation and Website content. This turns prospecting on its head as the Web searcher becomes the seeker and your Website becomes the target.