Website Content Must be Consistent and Organized
Every day Website users become more savvy and smarter in how they extract benefit from Website content. One common mistake made on many Websites, is a lack of content consistency. For example, if a user comes to your Website to read about your services, don’t show a video about the history of the company. Keep the content well-organized and consistent to the path the visitor takes on your site.
It is also a form of branding to organize content in a way that adds value to visitors. Visitors will judge your company based on how you organize and present content.