Wolff Industries, the world’s leading manufacturer of professional and industrial scissor sharpeners, turned to IW for a revamp of their online presence. Their old website was very outdated, and not user friendly. The company wanted to focus more on eCommerce, and make the site much more intuitive and easy for users. They have a wide variety of products, so clear navigation and flow were key in the redesign. Starting from scratch with wireframe mockups, IW worked with Wolff to come up with new UI, and a clean modern looking site. The site now presents a very clear and intuitive eCommerce experience. In addition, IW came up with the new logo for Wolff Industries. The idea was to create a logo and standalone mark with their signature green scissors. Both the logo and the site complement each other well, and are working to take the Wolff brand to the next level online.