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Ignorance of Strategic Digital Marketing is NOT OK

By: Thomas Young

 

Learn About Web Marketing 

Business leaders and marketing professionals often listen to others when it comes to strategic direction for their Website design and marketing. This usually happens because they are looking for advice in an area that is foreign to them. The thinking goes like this: “you are a Website designer so tell me how to design my Website.” This can become the downfall for many Websites as the company’s marketing strategy is now lost in a Website design.

At the root of this problem is ignorance about the fundamentals of Website usability, design and marketing. This is no longer OK, as the Internet is too important and business leaders and marketing professionals must understand the basics of Web marketing and provide direction to make sure their strategic vision is communicated on the company Website.

Author profile
Thomas Young

Thomas Young is the CEO and Founder of Intuitive Websites. He is a consultant, award winning Vistage speaker and author of Winning the Website War available on Amazon. Tom has helped thousands of companies succeed online and has over 20 years digital marketing experience.

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