One of the first steps in successful online marketing is to adequately understand your Web visitor. This podcast will show you how to get that data from your Website visitors through surveys, user testing, online surveys and more.
Action Plan
- Evaluate your marketing plan and look for places where assumptions were made.
- Develop a market research plan to test those assumptions.
- Set an anticipated ROI from that market research.
- Just do it.
Resources
- Jakob Nielsen’s Website
- Advanced Common Sense
- Getting Inside the Head of the Web User (article)
- Survey Monkey (online survey tool)
- Peak Surveys (survey service)
Thomas Young
Author profile
Thomas Young
Thomas Young is the CEO and Founder of Intuitive Websites. He is a consultant, award winning Vistage speaker and author of Winning the Website War available on Amazon. Tom has helped thousands of companies succeed online and has over 20 years digital marketing experience.