How Important is your Product or Service?

By: Thomas Young

Glenn and Tom continue their series of podcasts on the new rules of sales and marketing. Look for more podcasts coming soon on this topic and follow-up discussions on what this means for your Website. Today they review the importance of a company’s products and services in all marketing efforts and how this is changing.

Here are six fundamentals of this product and service strategy:

1. Usability and Support

  • It must be very easy to use and have great support

2. Content and Understanding

  • Excellent products and services result in awesome content
  • This content gets found and read on the Web

3. Selling Strategies and Skills

  • The products and services sell themselves
  • The changing sale funnel is more about knowledge

4. Loyal Followers

  • Build your market base on a strong match between benefits and needs

5. Price

  • Relative to value and also transparent based on the market segment

6. Creating Attention

  • The final step in this process is driving attention
  • Advertising, sales or marketing do not drive the process

Author profile
Thomas Young

Thomas Young is the CEO and Founder of Intuitive Websites. He is a consultant, award winning Vistage speaker and author of Winning the Website War available on Amazon. Tom has helped thousands of companies succeed online and has over 20 years digital marketing experience.