Google’s Analytics and “Not Provided”
Those of you that use Google Analytics regularly will recognize the growth in the phrase “not provided” when reviewing the keyword phrases used to find your Website. This is happening because Google is blocking the search data from users that are logged into their Google account when searching on the Google search engine. This makes sense and I can understand why Google wants to protect that information. However, what do we do with the data? The best thing to do is recognize there should be an even spread of search terms among the “not provided” queries. Your most popular terms will show consistently throughout those missing search terms.
Contact us directly if you have questions and want to learn more about why “not provided” is showing up as one of your site’s most popular search terms as seen in your Google stats.