Generating Sales Leads with Your Site

Internet Marketing, Podcasts
Many Websites are “brochure-ware” sites that look good and convey a lot of information but bring little to the bottom line.  This podcast will focus on building sites that build relationships.

Seven tips for sites that convert
  1. Draw qualified traffic
  2. Have a professional design
  3. Have a consistent message and branding
  4. Make sure the site is well organized in terms of navigation and usability
  5. Content, photos, graphics need to build on why users came to the site in the first place
  6. Messaging should move users into a sales process
  7. Contact points should be aligned with all the content.
Thomas Young

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