Strategic Digital Marketing Archives

Having a positive reputation in your community as an asset to your business is nothing new. However, with the rise of mobile content consumers have access to information 24/7 and online reviews are climbing in importance both to Google and…

Four Google Analytics Pages Missed by Many Marketers

Thomas Young

Strategic Digital Marketing

The truth is, most middle market companies either don’t use or don’t know how to utilize Google Analytics as an effective part of their digital marketing strategy. Designed to give companies free insight and data on their website and a…

A Look Back at 2018 with IW CEO Thomas Young

Thomas Young

Strategic Digital Marketing

As 2018 comes to an end, I think it’s important to take pause and acknowledge how far we have come as well as celebrate where we are headed next year. It looks as though 2018 is going to be our…

Wrapping is for Presents – Don’t Let Your Authentic Presence Get Covered Up

Savana Suniga

Digital Marketing, Strategic Digital Marketing

Authentic is a word that gets muddied and thrown around a lot, but the truth is consumers are looking for sincere and quality content to convince them why your business provides value to their lives. Given the choice between a…

Guide to Google My Business

Liz Acosta

Digital Marketing, Search Engine Optimization, Strategic Digital Marketing, Web Marketing

If you’ve ever googled something, chances are you’ve seen a Google My Business Listing, or GMB. In a nutshell, GMB is an enhanced directory listing that includes critical information about your business such as the description, location, phone number, website…

Strategic Digital Marketing

Improve your 2019 SEO/SERP Rankings with Quality Reviews

Four Google Analytics Pages Missed by Many Marketers

A Look Back at 2018 with IW CEO Thomas Young

Wrapping is for Presents – Don’t Let Your Authentic Presence Get Covered Up

Guide to Google My Business