DIGITAL
MARKETING
RESOURCES

A Review of Homes.com

Podcast Number 80 — August 2012

Glenn and Tom examine the strengths and weaknesses of the Website Homes.com.

Here are a few observations on the site’s results:

  • Can the listener determine the revenue model for Homes.com?
  • A very competitive industry and their domain sets them apart.
  • What do Homes.com advertisers really want?
  • They are making money from ads and visits.
  • What pulls the user into the site?
  • Focus on a low bounce rate and high page views.
  • Look at other revenue models if possible.
  • A number one ranking in Google for the search term “homes” is huge. The term gets 45 million searches per month in Google.
  • Search results are the biggest part of the user experience.
  • Put the home address next to the price.
  • Put the address of the home in the title tag.
  • Home page search box disappears on interior pages.
  • What are the benefits to joining and having a login?
  • A great user experience will lead to people converting.
  • Ads are for a variety of services, not just realtors.

 

What are the key action items for the Web marketers at Homes.com

  • How can the site move beyond the domain name?
  • Conduct user research–take the time to get inside the head of your Website users.
  • User testing sessions could be useful to develop new revenue models.
  • Build loyalty to the site that will build quality traffic.
  • Development of a very valuable email list.
  • Local resources should be more prominent.
  • Avoid multiple and changing navigation systems.
  • A lot is happening on this site and most of the content is ignored.
  • Overall a very impressive Website

Thomas Young

Thomas Young is the CEO and Founder of Intuitive Websites. He is a consultant, award winning Vistage speaker and author of Winning the Website War available on Amazon. Tom has helped thousands of companies succeed online and has over 20 years digital marketing experience.