In this podcast Glenn and Tom review the strategies for Winning the Website War. These are the battles against your online competitors and with your Web marketing team that you fight to develop a successful Website and Web marketing strategy.
Listen to the podcast to hear:
- What is the Website War?
- How is it fought on two fronts?
- How the four step process is key to winning this war.
- How to build your Web marketing team.
- Why you must know how Google thinks.
- How to approach social media and Google+.
- Understand the power of content marketing and inbound marketing.
- How to develop a very clear objective for what you are trying to accomplish.
The key action items from this podcast:
- Follow the four steps and write a Web marketing plan.
- Develop guidelines for your Web marketing team.
- Talk to your target market and get ideas and feedback.
- Learn more about Web marketing.
- Win the Website war by following a clear process.