The Right Content Defines your Niche and Attracts Loyal Followers
The type of content and method for presenting content to readers will determine how you develop your niche of loyal followers. This content will attract followers through Web searches, referrals, and other sources. More importantly, the content that makes the most sense to your reader will lead to an online conversion.
Talk to your target market and watch how they interact with your content. The better you understand this, the better your chances of growing your base of followers and your business.