by: Thomas Young
Website traffic generation, step three of the Four-Step Process, is by far the most popular of the four steps and certainly gets the most attention. Every company wants as much traffic as possible to their website and to be on the first page of Google search results for their targeted terms. Many web marketing agencies make traffic generation and getting results in Google their key selling point.
We have found in the past fifteen years of web marketing it is the combination of the four steps, driven by an excellent strategy, that drives online results. Just getting traffic is not a complete solution, and can be expensive because traffic generation takes time and money. Traffic generation is important, but does not stand alone as the key ingredient to success with web marketing.
Traffic Generation Requires Hard Work
Drawing visitors to your website has become a fairly level playing field over time. New websites struggle to capture the amount of visitors that go to older, more well-established sites. It takes time to build traffic. The amount of time and money put into getting traffic is in many ways equal to the amount of work you put into it. There is no quick fix or special treatment given to any particular websites. The hard work put into building traffic should have excellent ROI. This book will help you develop a traffic generation strategy to drive business growth.
Search Engines and Traffic Generation
Traffic from Google searches and direct traffic are the two most likely sources of website visitors for most sites. Many people use Google instead of their browser to find a website, even if they know the company name or domain name of the site.
There is more to traffic generation than search engines. In fact, search engines such as Google require you to pay attention to many factors so you can be found in their search results. Although direct traffic is great, business growth will generally come from people experiencing your brand for the first time through a Google search.
A Comprehensive Approach to Traffic Generation
Just as web marketing in general needs a comprehensive approach, so does step three (traffic generation). Traffic generation is strategic and there are no easy paths to increased sales. With the right strategy, the ROI and results can be excellent.
Contact us today to receive a free traffic generation review and consultation.
Thomas Young is the CEO and founder of Intuitive Websites. He is an author, speaker and digital marketing consultant. Order Tom’s book “Winning the Website War” to get more digital marketing insights.