Glenn and Tom introduce a series of podcasts on the new rules of sales and marketing. Look for more podcasts coming soon on this topic and follow-up discussions on what this means for your Website. Some things never change in marketing… some things have changed.
The Fundamentals of Marketing That will Never Change
- Trust and relationships in people that bring us value.
- Communication that drives results.
- Knowledge, responsiveness and accountability.
- Fair pricing for the deliverable service or product.
- Direct and in-direct competition.
- Having fun with the message and your work.
- A great product or service at the core of your company.
- Hard work and no excuses!
The Internet is the biggest change to marketing since television and radio. In the past you would need to reach a million people, now you need to reach one person, one million times.
Four New Rules of Marketing
- Customers Find You
- The Power of Simplicity
- Importance of the Product or Service
- The Marketing and Sales Bar has been Raised
Two things describe the new consumer:
- Really smart because of wide access to information.
- Really busy because of information overload.
Here is more on today’s new consumers:
- They are users and readers, impatient and want convenience.
- The scan and don’t like to read on a computer screen.
- They will read on portable screens.
- Looking for quick concrete, relevant and timely advice.
- Most just read, some want to comment or ask a question.
- Look for organized Websites with content standards.
- A part of the self-service world.
- People are more important then companies or brands to drive leads.
- A smart consumer can see through the sizzle.
- The importance of transparency.
- The new consumer wants to trust you.
- The new consumer is inundated with noise!
- They are very skeptical of what they don’t know.
- Loyalty is more important to minimize options.
The key action items from this podcast:
- Keep listening for more on the new rules of marketing and sales.
- Now is the time to understand your invisible customer and how they perceive you.
- How can you simplify or focus on three things.
- Always be improving your product and service.
- Where are you going for the mass market, when there should be more of a focus?
- The better you understand the new consumer, the better your marketing results.
