| * NOTE: Values entered should be calculated for the same time frame, usually per month or per year. |
| |
* Website Visitors (#) ?
Total
visitors to your Website for a given time frame. This can be found with
your Website statistics program. Can include repeat visits because
users don't always buy on their first visit to a Website. |
|
* Website Leads (#) ?
Total number of leads that come in through your Website (form, phone, email, walk-ins) for a given time frame. |
|
| Visitors-to-Leads Conversion Rate: |
|
Leads-to-Sales Conversion Rate (%) ?
The
percentage of leads from your Website that convert into sales. This is
a measurement of how successful your sales team is at closing sales.
|
|
Avg. Order Amount ($) ?
Average
order amount for individual orders placed within your company. May
include the lifetime value of customer after the initial order. |
|
* Web Marketing Spend ($) ?
Total amount spent on Web marketing for a given time frame. |
|
| |
|
