The strength of online marketing is in market segmentation and niches.
Successful online marketing is built around a loyal following within your target market. The days of mass marketing are long gone for most companies. Business Websites now must rely on smart segmentation and carving a small piece of the pie that is more valuable and provides a stronger return. This is seen in the growth of longer search terms with greater variations as Web users look for unique products and services to better meet their needs.
These important Internet marketing niches happen in a vacuum as Web users find your Websites and are less likely to respond to push marketing or personal selling techniques. You will not know what is happening unless you track and monitor your Web stats.
The approach that works best to build loyal followers in your market segment is highly targeted. Relevant Website content is important since it gets your Website found in long keyword searches – and it’s also important that your content should connect with your target markets!