Here is an excerpt from Thomas Young’s new book, “Winning the Website War”. Check back for more posts coming soon.
This book strives to take something that is very complex to most business people and make it simple. Few business leaders have adequate training in the comprehensive nature of web marketing. The Four Step Process breaks it down into simple and clear sections to help the business leader develop action plans and assign the right people to tasks. This assures the work gets done and you see results from your website. This book is a comprehensive approach to web marketing and although the focus is primarily on your company website, the book considers social media sites, and other web properties that will include content about your company. the book uses the terms “web marketing”, “online marketing” and “Internet marketing” to define this comprehensive approach across many online channels.
The chapters in this book can stand alone, but they are best taken together for a thorough and comprehensive experience. Too often business leaders focus on only one part of web marketing and miss the big picture, when it is the comprehensive approach that drives the greatest return. For example, just being found on the first page of Google does not make for a winning web strategy.
Simplifying the world of online marketing into four steps will help business leaders understand the big picture so they can develop a successful strategy. In that way, this book becomes the roadmap and blueprint for a web marketing strategy and Internet marketing plan that can drive results for your business.