The LawnSmith is a Colorado Springs based lawn care company offering traditional lawn care, landscaping, street sweeping and snowplowing for both residential and commercial companies. They came to IW with the goal of a website design that elevated them among competitors. First and foremost, we worked to convey the beauty of well-maintained lawns. The home page uses a bold photo showing an inviting lawn. It also clearly routes the visitor to either commercial or residential services. The home page continues with a non-traditional layout, that tells you this isn’t your everyday lawn care company. Bright photos and a modern layout lets you know they are a cut above – no pun intended. The goal of the site was to show the visitor the same care that went into crafting their site goes into any work the company does for its customers. The client worked very closely with IW on the visual layout, and was very happy with the end result.