In this Internet marketing podcast Glenn and Tom talk about the Intuitive Website’s ROI Calculator found at this link: Website ROI Calculator. Listen in as Tom and Glenn use the ROI calculator to discuss Web budgets and how to maximize return from Web marketing.
Here is an outline of their discussion.
What is the ROI calculator and why is it important?
- A tool for determining ROI from lead generation and eCommerce Websites.
- Use it to develop projections, set budgets, monitor Web marketing spend and determine potential return from Web marketing efforts.
- Follow the instructions on the ROI Calculator Website page found on the link above.
How should the ROI calculator be used?
- First determine if you are looking for lead generation or to sell products online.
- Prorate one time charges monthly.
- Determine the timeframe for ROI calculations, usually monthly.
- Be ready with your monthly spend, include time estimates as well.
- Reset the calculation as needed to determine your budgets.
- Click on the question mark link for a definition of each field.
- The orange fields are calculated for the user.
- Press the blue button to get your ROI.
Key action items for the listener:
- Determine and set budgets for Web marketing.
- Understand the value of a sale in short and long-term.
- Understand et value of all Website conversion rates.
- Visit the ROI calculator and learn how to use it.
- Use ROI calculations to drive Web marketing.
This has been the Intuitive Websites Internet Marketing Podcast. For more information and to see all the available podcasts and much more, visit IntuitiveWebsites.com.
Thomas Young
Tags: roi calculator, website budgets, website conversions, website marketing budgets
First let me say how much I enjoy and learn from your podcast. I can’t begin to tell you the amount of frustration my clients cause me by not tracking their ROI of their web site. They pay me to create a site and then just forget about it. I send them analytics reports and ask them when we can set up a call and discuss the results. Probably over 90% of the time they never set up the call. Keep in mind they are already paying for this in their contracted maintenance fees. My solution has been to significantly increase my fees. I work with better clients, make more money and they are more engaged.
Thanks Keith! I can relate to what you are saying and we appreciate the positive feedback about the podcasts.