Learn About Web Marketing
Business leaders and marketing professionals often listen to others when it comes to strategic direction for their Website design and marketing. This usually happens because they are looking for advice in an area that is foreign to them. The thinking goes like this: “you are a Website designer so tell me how to design my Website.” This can become the downfall for many Websites as the company’s marketing strategy is now lost in a Website design.
At the root of this problem is ignorance about the fundamentals of Website usability, design and marketing. This is no longer OK, as the Internet is too important and business leaders and marketing professionals must understand the basics of Web marketing and provide direction to make sure their strategic vision is communicated on the company Website.