Many Websites are “brochure-ware”, sites that look good and convey a lot of information but bring little to the bottom line. This podcast will focus on building sites that build relationships.
Seven tips for sites that convert
- Draw qualified traffic
- Have a professional design
- Have a consistent message and branding
- Make sure the site is well organized in terms of navigation and usability
- Content, photos, graphics need to build on why users came to the site in the first place
- Messaging should move users into a sales process
- Contact points should be aligned with all the content.
Thomas Young
