By Thomas Young
Content Marketing draws upon the knowledge and experience of your industry, your marketplace, your customers, and your company. Such knowledge and experience can enhance the quality of someone’s life, and it can also help them do their job better. Content marketing provides information that simply makes life more convenient in one way or another. It’s a way of sharing your skill set and experience with others in terms of online content. This content is valuable because it helps people improve whatever it is that they are trying to do.
This kind of thinking is why the Internet has become indispensable in the lives of so many people. This kind of thinking is what drives content marketing. This is why content marketing is the oxygen of the Internet.
People Get Value from Content
There are multiple ways for people to get value from content. Business professionals often rely on content from a wide variety of websites in order to stay up-to-date with their own areas of expertise. On the other hand, all kinds of people get online to learn about topics with which they are not familiar at all. Content marketing has a wide array of implications.
A variety of companies can provide value through their content. You don’t have to be a company like Google or Amazon in order to be useful to your target market.
Businesses get customers when they are able to take advantage of their expertise in order to connect with people. This connection happens through the content that businesses provide. So the key to success in marketing is to provide useful content.
Content Takes Time
People need to find information online, and effective websites provide effective content. This content takes time to produce, but the effort is worth it because content brings in customers. Many businesses fail to understand this, and unfortunately they provide bland or unnecessary content.
Content is often a struggle for companies when they don’t have a writer on their team. Writers are professionals; they write for a living. Content tends to be more successful when it is professionally produced. Oftentimes when there is not a writing professional on the team, content does not get produced at all.
Nothing Happens Without a Strategy, Plan and People
A good content strategy relies upon a clear understanding of how your content provides value. Next, there needs to be a clear plan and schedule for implementing it. This schedule calls for commitments, along with a team that can be held accountable to these commitments. At a minimum, a team like this needs to consist of a project manager who oversees the scheduling and a writer who produces content. Without strategy, a plan, and a team, content won’t happen. When there is a lot going on in any business, it is easy for people to ignore the importance of providing good content
Find A Writer and Develop a Content Calendar
Any business interested in improving the quality of their content needs to find a good writer. Once a writer is found, the business needs him or her to commit to a schedule and start rolling out content. This is one of the secrets to effective content. Most businesses do not take advantage of this!
The schedule is an important outlining tool because it helps keep writers focused on topics that spark new and original content. The best ideas for these topics are drawn from all that goes on in the day-to-day operations of a business. If business owners take a step back and look at the things they are dealing with, they will find the topics and stories that make for the best content.
Your Content Action Plan
The ultimate purpose of all this is to help you develop a content action plan, which looks like this:
- Determine your content strategy.
- Find the people who are going to write content and manage the project.
- Create the content calendar and schedule. The topics should be in place on the calendar, weekly for blog and social media posts, and monthly for email marketing.
If you do these things, you will be filling the internet with the oxygen it needs to breathe.