Do Website users connect with your content?
Website content is the oxygen of the Internet. Without it, there is no need for the Internet! Yet, most Websites fall short in this area. The key is to realize your Website is building a dialog around user benefits and not selling or talking to Website users.
Your Web content should be engaging, strike up a conversion and build a dialog with Website users and not talk at them with market-speak brochure copy. This translates to social media, SEO and Website conversions.