Ten Ways to Improve your Website March 2013 Glenn and Tom have made a list of the top 10 things to do right now to improve your Website. Listen in to hear more details. 1. Keep it Simple Remember the ten-out-of-ten rule. What are your top three things? Simplicity equals great sales. 2. Have [...]
Content Marketing Takes Planning What happens when your content marketing becomes so successful that you don’t have time to write and distribute content? Your content marketing plan must have strict rules to follow when the growth created by content marketing takes over valuable marketing time. Here are a few rules to consider when time is [...]
Following our review of the New Consumer, let’s look at how selling itself has changed in the recent years: What Selling Used to Be Knowledge was fragmented. Salespeople worked a process and funnel. Prospecting was huge in the past. Questions ruled the sales process. Salespeople were either prospectors or closers. The sales pitch was very [...]
Although customers generally share fundamental traits, the growth and spread of technology in the Information Age has changed how many consumers behave and approach content. Keep these traits in mind when you think about the New Consumer: New Consumers are users and readers. They’re impatient and want convenience. They scan and don’t like to read [...]
Although content is king, never lose sight of what you need to offer your customers. Here’s a quick list of the features customers most commonly want from your Website: Direct and simple communication Information to solve a problem Enhancement of their lives and convenience Product and service information An understanding of what exactly you do [...]
