An Introduction to Google Analytics Google Analytics is the Internet’s leading website statistic monitoring program. It is provided free by Google so web marketers can use the data to measure results from Google AdWords and so Google can watch web…
The fourth step of the Four-Step Process is perhaps the most important. It is the glue holding the process together and drives results and accountability for web marketing action plans. The final step brings the first three together and is…
by: Thomas Young Google and Website Links Google was one of the first search engines to use website popularity as a key indicator of a website’s relevance in search results. The Google founders believed websites with more incoming links from…
by: Thomas Young Many millions of words and hundreds of books have been published on social media. Not a day goes by that a major media outlet is not discussing social media issues and events. The purpose of this chapter…
by: Thomas Young The Importance of Content Marketing One of the most powerful forms of online marketing is called “content marketing.” Content marketing is the strategy and process behind using your online content to draw people to your company and…
