What are Long Tail Keywords? The Web marketing term “long tail” is used to describe unique search phrases with several keywords. For example, say you are looking for a pair of headphones as a gift. You could type in the word “headphones” in Google and see a very competitive search dominated by big names in [...]
Google may be the most powerful marketing channel on the planet I have worked in marketing and sales for over 25 years and have never seen a greater marketing tool than Google. Success or failure in Google can make or break a company’s marketing. Google has turned marketing upside down as marketing and advertising that [...]
How will Authorship Impact Google Search Results? Google has long based its search results on three important criteria: Links to your Website from reputable sites On page content with solid keywords Proper Website coding for SEO The importance of the content writer is a fourth area now starting to be a part of Google’s search [...]
How to Utilize Google Insights for Search. Google Insights for Search is an online tool used to track keyword search trends and patterns across specific regions, categories, time frames and Website properties. Recognizing these patterns can help you spot future trends and take advantage of the directions of keywords relevant to your business. Things to [...]
The Three Guiding Principles of Search Engine Optimization (SEO) SEO can be very intimidating to most marketing professionals. There is so much information on the Internet about SEO and it can be a challenge to know where to start. These three guidelines of proper SEO strategy can help and they form the foundation for SEO [...]
